“The day I came home and told my father I got promoted to manager, he beamed with pride. ‘You’ve really made it. You’re a success!.’” – Rick Colón
From growing up on the dangerous streets of the South Bronx in the 1970s to being one of the top officers of McDonald’s USA, Rick Colón describes his career as a pinch-me experience. He expresses amazement at the opportunities he’s had and the opportunities that others like him have enjoyed. His story illustrates what companies like McDonald’s represented to inner-city communities at that time, and his career has tracked big changes in Hispanic culture. He even got to meet Ray Kroc, under most unusual circumstances.