Golden Opportunity is a myth-busting collection of 44 profiles of people who went from flipping burgers to building remarkable careers in business, the arts, politics, science, the military, and sports.
“The people you’ll meet here are living proof that there’s no such thing as ‘just a McJob.’” – Willard H. Scott, the first Ronald McDonald
“Something that always impressed me about McDonald’s was that everybody in the company had come up through the company… Promoting from within is something I brought with me to The Tonight Show.” – Jay Leno
“You learn a lot as a teenager working at McDonald’s.” – Jeff Bezos
Over the past six decades, millions of teens have earned their first paychecks under the Golden Arches. Whether they stayed for a year or a career, they learned work habits, basic skills, and the business principles that have made McDonald’s one of the best-run companies in the world. These are a few of their stories, in their own words, disproving the stereotype of the dead-end McJob. Buy it now!
Profits from the sale of the book are being donated to Ronald McDonald House Charities.