"I could go work in any industry in any business and succeed just because of the skills and the foundation that McDonald’s has taught me."
The perception that working at McDonald’s requires little skill and is a dead-end job has been a deeply personal issue for Charles Broughton. As a child and young adult, he often felt he had to defend the fact that his father worked for McDonald’s, even when he was a supervisor and later a director of operations. Charles grew up in the business but still had to establish his own credentials, which he did while still in his twenties. Today, not quite thirty years old, he is a supervisor responsible for six restaurants in Massachusetts and a change agent: he introduced an innovative marketing idea that caught the attention of senior management.
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