"The day I came home and told my father I got promoted to manager, he beamed with pride. 'You’ve really made it. You’re a success!.'"
From growing up on the dangerous streets of the South Bronx in the 1970s to being one of the top officers of McDonald’s USA, Rick Colón describes his career as a pinch-me experience. He expresses amazement at the opportunities he’s had and the opportunities that others like him have enjoyed. His story illustrates what companies like McDonald’s represented to inner-city communities at that time, and his career has tracked big changes in Hispanic culture. He even got to meet Ray Kroc, under most unusual circumstances.
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